Inspired! Take Your Product Dream from Concept to Shelf (Audible Audio Edition) Vik Venkatraman Danny Campbell Audible Studios Books
Download As PDF : Inspired! Take Your Product Dream from Concept to Shelf (Audible Audio Edition) Vik Venkatraman Danny Campbell Audible Studios Books
Inspired! is the definitive reference guide for developing, launching, and rolling out a new product. Each year, thousands of new products are introduced to market. Most fail. What's worse is it doesn't have to be this way. The fact is product failure is rarely the result of either a lack of need or desire for a product; rather, products fail because the entrepreneur lacks the know-how to successfully develop, launch, and roll out his or her product.
Inspired! Take Your Product Dream from Concept to Shelf helps entrepreneurs to successfully navigate the marketplace, avoiding the common mistakes most people make, while finding traction faster, and building an attractive brand that players across the value chain will want to buy.
This audiobook
- Provides readers with inspiring true stories and anecdotes, as well as insightful interviews with top entrepreneurs and merchandisers;
- Presents invaluable research as to producers, designers, distributors, and retailers; and
- Guides listeners through the entrepreneurial process in three easy-to-follow sections, including Development, Launch, and Rollout.
With unemployment hovering around 10 percent, many individuals are turning to the world of entrepreneurship. Now more than ever individuals, start-ups, and small businesses need expert guidance on how to bring their products from concept to shelf. Inspired! provides that guidance.
Inspired! Take Your Product Dream from Concept to Shelf (Audible Audio Edition) Vik Venkatraman Danny Campbell Audible Studios Books
Yes, Vic's book is the BIBLE for those seeking to turn an idea-to-reality. Reduce mistakes by learning vicariously through his own experiences. He (a former Red Bull brand manager)modestly explains, in detail, his thought processes and the mistakes he made in starting his starfruit juice company; he's certainly a doer.For most starting out, the first step is finding key info---finding the right idea,the right questions to ask, the right supplier, the right distributor--which entails searching on the web to fill in those blanks. Well say goodbye to fruitless searches on google or some hack American bus. advice website, as you'll read lots of misinformation and spam and, most importantly, waste a ton of TIME.
Also most 'turn-idea-to-money' books follow the standard sequence of defining vague steps with cut and paste job of defining those steps, ie, what is a supplier, etc...
On the other shoe, Vic describes how the game is really played: buying in the US or overseas, how suppliers try to squeeze you and how to negotiate(asking for order minimums, price breaks, lead times and idea generation,etc), packaging and design(glass or plastic, where?), and selling to retailers(how to pitch the product, setting up a meeting), and selecting distributors using his culling method.
In essence his book removes the fog of confusion and lays out what worked and what didn't for him. INSPIRED merits a full read.
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Inspired! Take Your Product Dream from Concept to Shelf (Audible Audio Edition) Vik Venkatraman Danny Campbell Audible Studios Books Reviews
but for me it has the same value as daily newspaper. Maybe it would be helpful 20 years ago. basta
This is a quality book, with more detail and more personal feel than most books of this type. It was an eye opener for me because I had no idea what it took to create a physical product and get it to the shelf.
The positive nature "make it happen" tone of this book will honestly make you feel that you can do it.
I certainly feel that my product ideas now stand a chance.
This is the 7 step guide to hustle.
While I am not the biggest fan of businesses that require getting retail shelf space, the industry can be cracked, and this book will help.
Will provoke lots of note-taking
Formula for success is an elusive mirage. Vik has demystified this with his passionate step by step guide based on his own experience. Success in a new endeavor not only takes hard work but also a clear direction and knowledge of what works and what doesn't. A must read for all entrepreneurs.
Inspired provides both a high level view in getting a product to market along with tactical tools in the development, launch and rollout phases. The author also expertly weaves in his personal experiences towards start up ventures which complements the text nicely. This book is a must for any entrepreneur who wishes to maximize their success. Highly recommended!!
Ive had the privilege of knowing Vik for more than 8 years. During that time, I have consulted with him on numerous products/businesses that I was involved in and always found his advice to be pragmatic, forward thinking, and looking at it retrospectively...correct! When he told me he was going to write this book I was very excited because I knew it would be a phenomenal guide to help entrepreneurs increase their chances of success in the ultra-competitive, flat world that we live in.
No matter where you are in your business career, it is essential to learn what your fellow entrepreneurs did that made them successful and even more important to know what they did that made them fail. Vik does a great job profiling both sides. As entrepreneurs, were already in the riskiest profession in the business, its great to have books like this that can help us avoid costly mistakes and significantly increase our chances of success. Buy it, borrow it from the library, or get it from a friend, but definitely read it!
Get this book if you want to take a product to market. Sure he only bottled juice, but look at all the money bottled water has made. What are you waiting for?
Yes, Vic's book is the BIBLE for those seeking to turn an idea-to-reality. Reduce mistakes by learning vicariously through his own experiences. He (a former Red Bull brand manager)modestly explains, in detail, his thought processes and the mistakes he made in starting his starfruit juice company; he's certainly a doer.
For most starting out, the first step is finding key info---finding the right idea,the right questions to ask, the right supplier, the right distributor--which entails searching on the web to fill in those blanks. Well say goodbye to fruitless searches on google or some hack American bus. advice website, as you'll read lots of misinformation and spam and, most importantly, waste a ton of TIME.
Also most 'turn-idea-to-money' books follow the standard sequence of defining vague steps with cut and paste job of defining those steps, ie, what is a supplier, etc...
On the other shoe, Vic describes how the game is really played buying in the US or overseas, how suppliers try to squeeze you and how to negotiate(asking for order minimums, price breaks, lead times and idea generation,etc), packaging and design(glass or plastic, where?), and selling to retailers(how to pitch the product, setting up a meeting), and selecting distributors using his culling method.
In essence his book removes the fog of confusion and lays out what worked and what didn't for him. INSPIRED merits a full read.
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